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Digitcog > Blog > blog > How do Okta alternatives compare in terms of pricing?
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How do Okta alternatives compare in terms of pricing?

Liam Thompson By Liam Thompson Published July 21, 2025
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Let’s face it. Picking a secure login solution like Okta can feel like shopping for a spaceship. There are lots of buttons, and everything looks expensive. But don’t worry! We’re here to break it down and compare some great Okta alternatives—without the brain melt. Especially when it comes to pricing.

Contents
1. Auth0 (by Okta… kind of their cousin)2. Microsoft Entra ID (formerly Azure AD)3. JumpCloud4. OneLogin5. FusionAuthSo, What’s the Best Deal?Final Thoughts

Okta is pretty powerful. But it’s not always easy on the wallet. So, how do other options stack up? Let’s dive into the budget-friendly galaxy of identity providers.

1. Auth0 (by Okta… kind of their cousin)

If you want something that’s developer-friendly, Auth0 is pretty lovable. It’s ideal for apps, with lots of custom options. But what about the dollars?

  • Free tier: Up to 7,000 active users per month. Not bad!
  • Paid plan: Starts around $23/month for 1,000 users
  • Enterprise: Custom pricing (starts feeling premium)

Verdict? Great for small projects or startups. But prices climb fast as you grow.

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2. Microsoft Entra ID (formerly Azure AD)

This is Microsoft’s answer to identity management. If you’re already using Azure, you’ll love the integration. It’s great for large businesses.

  • Free tier: Yes, but very limited
  • Premium P1: About $6/user/month
  • Premium P2: Around $9/user/month

Verdict? Budget-friendly for Microsoft fans. But it’s strongest when paired with their other tools.

3. JumpCloud

JumpCloud is like the hip coworker at the office—cool, smart, and works with almost everything. It’s great for small to medium businesses and even offers device management!

  • Free tier: Yes! Up to 10 users and 10 devices
  • Paid: Modules start at $2/user/month
  • Full package: Around $11/user/month

Verdict? Solid price, great features, and very friendly for mixed environments (yes, it loves Macs and PCs equally).

4. OneLogin

OneLogin is all about speed and security. It looks and feels like Okta. But at a slightly lower price.

  • Starter: Starts at $2/user/month
  • Advanced: Starts at $4/user/month
  • Enterprise: Custom pricing again!

Verdict? Great Okta rival. If you want a robust identity solution without Okta’s price tag, this one’s a winner.

5. FusionAuth

Calling all developers! FusionAuth is open-source and proud of it. It’s super customizable and you can host it yourself. That means… savings!

  • Community edition: Free (yay!)
  • Premium hosted: Starts at ~$75/month for 5,000 users

Verdict? Perfect if you like to build and tinker. Long-term savings for tech-savvy teams.

So, What’s the Best Deal?

There isn’t a one-size-fits-all. It all depends on how you use it. Need something plug-and-play? Go with OneLogin. Want maximum control? Try FusionAuth. Fancy Azure synergy? Entra is your buddy.

Here’s a quick comparison:

Provider Free Plan Starting Price Best For
Auth0 Yes $23/month Apps & developers
Microsoft Entra ID Yes (limited) $6/user/month Microsoft shops
JumpCloud Yes $2/user/month SMBs & device management
OneLogin No $2/user/month Quick deployment
FusionAuth Yes $0 (self-hosted) Dev-heavy teams

Final Thoughts

Okta may rule the identity kingdom, but it’s not the only royal out there. Many alternatives offer powerful features at a friendlier price. Figure out what you need, then match it to your budget. You’ll be surprised how manageable the costs can be!

Still can’t decide? Try the free tiers. Most of these services let you kick the tires before asking for your card.

Happy user-managing!

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Liam Thompson July 21, 2025
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