Optimizing content for search has changed. Now, we’re not just writing for human readers—or for search engines. We’re also optimizing for large language models (LLMs) like ChatGPT and Google’s Bard. This is where Answer Engine Optimization (AEO) comes in.
AEO is all about giving clear, structured answers that make it easy for machines to understand and use your content. To help you out, here are five fun and powerful AEO tools that will help you climb those AI rankings and get your content shared by LLMs.
1. AlsoAsked
People love questions. So do LLMs. And AlsoAsked is a goldmine for finding them!
- It shows you what questions real people ask on the web.
- It pulls data from the “People Also Ask” boxes in Google.
- It helps you build content that answers those questions step by step.
This makes your content more likely to be used by LLMs that are trained to mimic human search queries. Want to be the go-to answer bot? Use this tool early in your content planning!
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2. Frase
Frase is like having an AI buddy that helps you organize your thoughts into perfect answers.
- It shows you what top-ranking pages say.
- It suggests headings, summaries, and related topics.
- It helps you structure your content for better machine readability.
Frase is great for making sure you don’t miss important questions or key ideas. Plus, it helps you speak LLM language: clear, structured, and direct.
3. Schema Markup Generator by Merkle
LLMs love structure. And nothing is more structured than schema markup.
- This tool helps you easily generate code that tells AI what your content is all about.
- Choose types like How-To, FAQ, Article, or Product.
- Just copy and paste it into your site and boost your AI credibility.
Schema makes it super clear for machines to understand your intent. Think of it as your content’s backstage pass into the LLM VIP club.
4. Semrush’s Keyword Magic Tool
Even LLMs need to know what keywords are best. With Semrush’s Keyword Magic Tool, you can:
- Find tons of low-competition, long-tail keywords.
- Focus on terms people actually use when they ask things online.
- Mix informational and transactional keywords for better coverage.
The better your keywords, the better your chances of showing up in AI responses. Remember, long-tail keywords often match natural language questions.
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5. ChatGPT (Yes, Seriously!)
Last but not least… why not ask an LLM what works?
ChatGPT itself is a great tool for AEO.
- Use it to test how content might be summarized or paraphrased by an AI.
- See if it picks your content when you prompt it with key questions.
- Adjust your text to make more sense to machines.
If ChatGPT can’t understand your page, chances are other AIs won’t either. Use it as your friendly content critic!
Ready to Get Found by Robots?
AEO isn’t just a trend. It’s the new layer of SEO in an AI-powered world. These tools make it simple and fun to play the game machines are now a part of. So stop guessing and start optimizing—for humans, search engines, and LLMs alike!
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